We Are Pico

As Pico founder and Chief Executive Officer, Jarrod Yuster defines the company vision and leads the executive team on business strategy and execution. Additional focus areas include client engagement as well as global expansion of Pico’s service offerings.

Jarrod has extensive experience building trading businesses and trading technology products. Prior to founding Pico, Jarrod served as Global Head of Electronic Trading at Merrill Lynch, where he oversaw the business from its inception.  He was responsible for global sales and trading, product development and quantitative analytics. Before his work in the financial industry, Jarrod served as a product engineer, performing semiconductor research at Intel Corporation.

Jarrod is a member of the Yale School of Engineering Leadership Council and serves on the Operating Board for the Tsai Center for Innovative Thinking at Yale (CITY), providing mentorship to Yale student entrepreneurs. Jarrod holds a B.S. in electrical engineering from Yale University and an M.S. in electrical engineering from Columbia University.

In addition to his role as Asia Pacific (APAC) Managing Director overseeing Pico’s expansion in the region, Roland is Global Head of Product. In this capacity, Roland is responsible for communicating client needs to drive Pico’s product development efforts.

Prior to joining Pico, Roland managed European and Asian Trading Operations for a high frequency trading firm in London. Before that, he worked in Frankfurt and Chicago for Eurex, specializing in low latency technologies and serving in market operations and business development roles.

Roland received his B.A. in Business and Combined Studies from London Metropolitan University and an M.B.A. from the United Kingdom’s OU Business School.

As Pico’s Chief Administrative Officer, Marc Hineman guides Pico’s global growth and operations in close partnership with the CEO. Marc oversees Pico’s Global Shared Services, Procurement and Sales Operations teams. He has over 20 years of experience in the financial services industry, with a focus on leading business operation functions that support electronic trading.

Prior to Pico, Marc served as COO of Electronic Trading Services, Market Structure and Strategic Investments at Wells Fargo Securities where he oversaw areas such as program management, product implementation, compliance and marketing.

Marc graduated from the State University of New York at Oswego with a B.A. in Public Justice. He also holds an M.B.A. in Finance from the Gabelli School of Management at Fordham.

As COO at Pico, Jason focuses on leading business operations functions that support electronic trading.

Jason has over 20 years of experience in the financial services industry with areas of expertise in business and financial management, strategic planning, and implementation Jason previously served as Chief Financial Officer at Dynasty Financial. Prior to Dynasty Financial, Jason served as Managing Director and Chief Operating Officer at Convergex Execution Solutions.

Jason is a graduate of Cornell University with a B.S. in Applied Economics and Management.

Kristen has over 25 years of in-house legal experience. She is responsible for Pico’s legal function, overseeing all legal aspects of the company. Her day-to-day role includes counseling senior management on legal matters, leading corporate strategic and tactical legal initiatives, providing advice on corporate strategy, managing litigation and outside counsel, developing and protecting the firm’s intellectual property, and assisting with all internal and corporate policies that touch legal issues. She also heads the Human Resources function, responsible for overseeing employee relations, talent acquisition, performance management, employee training and development and compensation management, as well as Information Security, which is responsible for threat and vulnerability management, security architecture, and engineering, governance, risk compliance and security operations.

In her last General Counsel role, Kristen served as General Counsel of Atari.

She received her undergraduate degree from NYU and her JD from Pace University School of Law.

As Pico’s Chief Strategy Officer, Anne Petersen leads strategy on global growth opportunities and focuses on strategic partnerships and alliances, driving the company’s business expansion via new products and services. 

In a previous role at Pico, Anne led Pico’s Global Sales and Marketing teams.  Prior to Pico, Anne served as Managing Director of Sales at NYSE Technologies, where she focused on key account relationships, software sales and the division’s initial business development efforts into its Mahwah co-location facility.

Anne received her B.F.A.  and B.S. degrees from New York University.

In his role as Global Head of Sales & Marketing, Michael Verkuijl is responsible for Pico’s global sales organization focusing on the execution of our commercial strategy to drive growth and retention of Pico’s existing and prospective client base. In addition to his sales focus, Michael is responsible for the marketing strategy to gain brand recognition and awareness of Pico.

Michael has over 20 years of experience in sales. Prior to Pico, Michael held various senior sales leadership positions with NEX, Traiana, Thomson Reuters and Bloomberg.  Most recently Michael was Head of Strategic Client Engagement at NEX Optimization, where he was responsible for expanding sales relationships and the organization’s global footprint across asset classes.